Taste of temptation
By Mathilde de Jeu (editor until June 2025), Irene van den Berg (editor until October 2025), | 30 January, 2025
Food manufacturers earn from our propensity to eat unhealthily, and we pay with our health. With clever tricks, copied from the tobacco industry, they make their products irresistible. Fast food and ultra-processed foods dominate, while influencers drive sales. Food manufacturers worldwide use marketing tricks from the tobacco industry to get people addicted to processed.
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