Are JDE Peet’s coffee beans really grown sustainably? The company is not really sure

JDE Peet’s, parent company of the Dutch Douwe Egberts firm, wants 100 percent of its coffee to be sustainably grown by 2025. But it doesn’t know exactly from which farmers its beans are coming. It buys then from intermediairies, not from the farmers themselves. And the intermediary firms simply buy beans they can get at […]

Are JDE Peet’s coffee beans really grown sustainably? The company is not really sure Read More »